Well of Water, a new church, approached me to create a complete brand identity rooted in Biblical themes of water. With full creative freedom, I was tasked with developing their overall presence, including collateral and lifestyle goods. Drawing inspiration from the trend of established churches adopting a more youth-focused, accessible style, I aimed to craft a brand that blended modernity, elegance, and artistry. The final identity combines traditional religious elements with a fashion-forward aesthetic, offering a fresh take on spirituality that successfully balances faith with contemporary appeal.