Selfe, a nutrition brand, approached me during the launch of their new CBD product line, seeking a full brand overhaul to strengthen their position in the market. Along with developing new branding, I was tasked with designing packaging for multiple unique products. Although their products were high-quality, the previous design failed to make an impact on shelves. I reenergized the brand with vibrant colors and a sleek aesthetic, using the new CBD line as inspiration for the entire refresh. The final result featured playful, colorful designs that highlight each product’s flavor, while the revamped packaging for existing products projected a modern, reliable image.