Premier Mortgage Associates (PMA), a national mortgage lender operating in 48 states, faced challenges with a disjointed brand despite their business success. I was brought on to unify and modernize their brand for sustainable growth. To build a cohesive identity, I established core brand principles rooted in PMA’s patriotism and customer-first values, shaping the visual direction. The result was a refreshed logo inspired by the U.S. flag, symbolizing patriotic professionalism, and a redesigned digital presence that emphasizes service with integrity and reinforces PMA’s commitment to customer care.