Land Leather enlisted my help to modernize their brand without making drastic changes, aiming to remain competitive with instantly recognizable logos. They wanted a refreshed logo that could be easily embossed and integrated into future designs. Rather than treating this as a complete rebrand, I approached it as a brand refresh, balancing the needs of their loyal customers with the appeal necessary to attract a younger audience as the company grows. The final logo demonstrates that reinvention isn’t always required to stay relevant. It was carefully reformatted for longevity, allowing it to compete with high-end fashion brands and adapt seamlessly into various patterns.