Good Girls Coconuts (GGC) approached me to develop a comprehensive brand identity that could span a variety of assets, including branded vehicles, editorial, and apparel. As a female-owned business, they wanted a feminine, tropical aesthetic with flexibility for future growth. Taking a fully custom approach, I designed a hand-drawn, vectorized typeface to make the brand stand out. The goal was to convey a beach-inspired lifestyle without limiting the brand to being seen as just a coconut company. The result is a fun, quirky brand that embodies a laid-back, healthy vibe. Its edgy yet feminine identity comes through in fine-lined visuals and vibrant pops of pink.