AmazTea sought a modern refresh to position itself as a luxury tea brand and compete in the upscale natural goods market. With minimal direction from the client, I worked backwards from their goal to develop a brand mood inspired by classic patterns and materials associated with luxury. Each tea variety was designed as its own mini-brand, aligning with its unique flavor profile, while the full collection maintains a cohesive presentation to strengthen brand recognition. Packaging the teas in tin cylinders further reinforces the product's premium quality and sophistication