Bavarian Euro Performance (BEP) approached me to redesign their logo and update their brand identity, aiming to modernize their image while balancing tradition and innovation. As a legacy auto shop specializing in European sports cars, with a focus on BMWs, I used this connection to shape the overall art direction. The design approach merged vintage elements with modern aesthetics to reflect BEP’s expertise across all European cars. BMW’s iconic three-stripe motif became a unifying element across the brand, while a bold, Miami Vice-inspired color palette added vibrancy, capturing the shop’s dynamic approach to working with both new and classic motorcars.