Sobe Fresh is an all-natural juice and smoothie bar. At its true core, it's more of a Miami lifestyle type of brand. They wanted to be able to go to different markets and have their brand be recognized as a Miami brand. With this in mind, I decided to stick true to the "Miami Vibe" and use the typical Miami colors. I decided to incorporate flat/iconic patterns to bring some depth to the brand. The brand itself has great flexibility to be used with many different patterns and styles.