Sobe Fresh is an all-natural juice and smoothie bar. At its true core, it's a Miami lifestyle type of brand to be extended beyond the South Florida market. They wanted to be able to go to different areas and have their brand be recognized as a Miami brand. With this in mind, I decided to stick true to the "Miami Vibe" and use the typical Miami colors and vibrancy. I decided to incorporate flat/iconic patterns to bring some depth to the brand's appearance. The brand itself has great flexibility to be used with many different patterns and styles. Designed while working at The Gab Group.