SELFe is a health and nutrition company that delivers quality vitamins and supplements and health advice generally geared toward female customers. The goal was to update the brand to align with the spending habits and trends of the predominant market consumers after a considerable observed difference in sales when comparing various types of product packaging. I focused on the popular products for the brand and broke down their general elements to be updated and replicated across the entire line. I swapped a darker, typically athletic color palette for a lighter one that included original elements of the prior look. The result was a final look that was ultimately rolled out and implemented on all product packaging and has directly affected an increased sales for the brand.