Realife Tennis is a personal training tennis program taught by professional player Kevin Anderson. Those looking to improve their game can benefit from personalized virtual courses and online videos intended to exponentially develop any player’s skill set. I was given the task of creating an entire brand, including a captivating logo, for the company. I also created a “mock up” website for the brand to present to the client. For the logo, I looked to keep the concept simple while still keeping the tennis ball central to the look. The “R” was designed to look like it was “spinning” or “in motion” but have lines reminiscent of those on a tennis ball.