One Market Real Estate
One Market Real Estate is a high-end luxury realty group. They focus on selling multi-million dollar apartments/homes in urban areas. The goal was to create a brand that would stand out from the typical real estate sector. The negative space of the N is crucial for this design. It is used throughout the collateral to build a pattern that mimics the side of a building in a city or an urban landscape. I used the neon green color to help the brand differentiate itself from the rest of the real estate industry that is saturated with blues and more hospitality-inspired tones. Designed while working at The Gab Group.