Legacy is a high-end fashion line for the modern man. The classic styles and simple silhouettes emphasize modern prestige. The goal was to deliver a logo to be applied on merchandise of varying fabrics and textures without distracting from product integrity while overall imparting an impression of regalia. It was important to create a logo that comes across as modern without being overly simplistic. I decided on an impactful block-style singular logo to be used across all materials from clothing to collateral. The distinguished shape gives the brand a fresh feel and uniqueness while maintaining a sleek and clean presence, and the main brand color of purple is a subtle nod to Old World royalty to give off a casual but elevated feel.