Legacy is a high-end men's fashion line. The basis of the brand is built on prestigiousness and loyalty. The modernness and simplisticness of the L mark is purposefully designed to not distract from the actual clothing. I wanted to keep the mark simple yet impactful. It is versatile enough to be used in many different fabrics, textures, and easily placed in many different locations. I use the color purple because it symbolizes royalty and eliteness.