Health Spot is a local supplement and vitamin store chain with several locations in the Metropolitan Indianapolis area. I was commissioned to do a “refresh” and overall rebrand of the company. For the new logo and brand, I wanted to keep it simple and straight to the point so the company could relate to the “Gym-Heads” and also to the Average Joe. I kept the color palette the same so customers would have some sort of familiarity with the brand. Overall this was a revision that was needed to bring their logo from the 90’s to the current era.