I was given the task to redesign The Gab Group. The only criteria that I was given, was to keep the bubble aspect of the previous logo. I wanted to bring life and spunk into the brand so I developed a way to inject color. On the other hand, I still wanted to keep brand recognition in the market so I kept the primary colors somewhat the same as before. It's loud, it's fun, it's bold, it's approachable and friendly, all good aspects a creative agency should have. The logo itself is flexible and allows itself to be utilized in many different ways. Designed while working at The Gab Group.