Emil Garcia Photo
Emil Garcia is a photographer in the South Florida area who specializes in high-end, high-quality photography spanning portraits, automotive, landscape, product photography and more. The goal was to elevate the brand to a higher-end demographic and create a singular logo that works as a recognizable brand presence and as a usable watermark and asset to be repurposed across digital media. The brand’s prior logo was not cohesive with the caliber of photography and service provided to clients. I did a complete overhaul of the logo, using Emil Garcia’s company initials to create a sleek look and feel. Sticking to main colors of black and white allow for the use of the logo on branded items like business cards and stickers and is equally readable as a watermark on photos. The final result is a logo package that evokes superior quality that attracts more a sophisticated clientele.