Delray Beach Boxing
Delray Beach Boxing is a modern day boxing gym but with a twist. You can stop by and grab a drink and eat, workout, or do both! Instead of a generic smoothie bar that you get at your local gym, Delray Beach Boxing has a pub and lounge attached with sophisticated food and drinks. This was my first brand where I had to come up with two different concepts and connect them in a way where they could stand alone yet work together. For this brand I wanted to keep the timeless feel of old school boxing alive, which is why I added that vintage feel to the logo and the recognizable image of the old school boxer. The use of sepia colors and black and white imagery helps bring the brand back to the era of old school boxing.