Ah-Beetz is a New Haven style pizza restaurant concept. This client presented an already completed logo but felt something needed to be improved. The original logo for the concept was a subtle brown and orange logo, not something that truly seemed to fit with the overall goal of the restaurant. Making a simple change from brown to black really created a stand out and bold image for the brand. Tied in with bold statements about flavor, personality, and style helped to really bring Ah-Beetz to life. Designed while working at The Gab Group.